Autonomous behaviors for machines will be a frequent asked option. Individualized options or offerings on a universal scale becomes feasible. Artificial Intelligence, big data, IoT and others so called exponential as well as linear technologies enable content and experiences to be proactively tailored to the user with an unprecedented level of relevance along the whole industrial chains

In fact, the infusion of digital technologies into the basic ground of our society is the biggest transformation phenomena characterizing our post-industrial society during last 20 years or so. There is a clear tendency that is asking us to put machines, and the overall mechanization, at the heart of every process transformation, in every industry sector.

The ingredients that allow all of that are well known and include the pervasive capacity to interconnect things in networks to collect data from the physical world (Internet of Things), the wide availability and the ability to…